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Branded content in the UK... what's new, what's working, what's next and what we're up to at eano, making dramatic content for brands. The theory, the practice and the results - if we're allowed to share them. Welcome!
Branded content in the UK... what's new, what's working, what's next and what we're up to at eano, making dramatic content for brands. The theory, the practice and the results - if we're allowed to share them. Welcome!
A paper by management consultants, Bain, reveals why you don’t see any brand-building campaigns that make the most of the opportunities of online. We identifty the catch and offer a solution.
According to a senior marketer at Kellogg's, there's still no one offering cut through integrated campaigns for the digital era even though that's what brands want.
There was a subdued atmosphere at MIP TV this year with few branded content producers in evidence. But there were plenty of reasons to see a promising future for branded content. Here's a few of them.